Monday, April 25, 2011


"Every man with a new idea is a crank until the idea succeeds... Twenty years from now you will be more disappointed by the things that you didn't do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover."
- Mark Twain (1835-1910)
I saw this quote this morning in another source and it really sparked my mind to thinking. No matter where you are in life you probably ask yourself, "What if I did this or that when I had that chance." Often the difference between the successful and the unsuccessful is the motivation to follow a dream to achievement. Let's face it a lot of companies fail or suffer when their leader has no vision. Just operating under a survive day to day mentality or just trying to hold will lock your company in a steady decline until the owners decide a change is in order. Hopefully before its too late. If you have one of those jettison them quick because they aren't changing anytime soon.
In every market it is always the visionaries that take their companies to the next level because they see three steps ahead and have thought through the possible outcomes. They know where they are steering the ship. When the staff sees that confidence and direction of their leader they begin to believe as well.It is no longer a job or career it becomes a mission.
If you're in publishing today we all know it wasn't because you wanted to get rich.It was because of your love for the written,audio or electronic word. My hats off to you as I know the times are getting harder. You will see though among you the visionaries, the wacky dreamers that will make their way through it and even excel because of their vision. They are the ones looking for the opportunities even today.
My point in all this is simple, no matter where you are in the workforce believe in yourself and find what it takes to achieve your dreams and goals. To the leaders of the publishing industry who are seem to not be able to steer through the storm, there is an old saying, lead, follow or get out of the way.

iPUB can help you with your dream.
Steve Becker

Monday, April 18, 2011

Data Synchronization

Imagine your at a concert and the singer is singing a different songs than the musicians are playing. Everyone would walk out. Let's jump to your company. Do you customers have the same retail prices that you have on your books? Does you website or are you waiting for a webmaster to get you caught up? Wait for it, wait for it, no I don't think so. If you want your customers to give you their valuable time you need to be the vendor that doesn't cost them time and money.
I know what your thinking, in a perfect world you could do all that or if you could afford a module from your business system people and the data services people you be right there. I'm here to tell you although the world will never be perfect,you do have a friend in the business.No we can't control what those data services charge but syncing your data to them is why the iPUB advantage is the only way to go.